AIA prioritises health with new appointment


By Penny Pryor

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AIA Australia has created the new role of chief health insurance officer, further emphasising its focus on its new health and life insurance packaged offering, myOwn, to be launched to consumers in July.

The insurer yesterday announced Harry Efthimiou, previously AIA Australia’s chief financial officer and chief finance and strategy officer, would be appointed to the new role.

Part of Efthimiou’s new position would be looking after myOwn, AIA’s combined health and life insurance offering that would be trialled by a number of dealer groups from early July.

In its first phase, myOwn will offer private health insurance as well as the insurer’s existing health and wellness product, AIA Vitality, with life insurance to be added to the bundle later.

“We believe myOwn’s premiums are market competitive – but with the added feature of the AIA Vitality program included,” AIA Australia said in a statement.

AIA Australia has partnered with not-for-profit health fund GMHBA and South African financial services provider Discovery to deliver myOwn and was the first in Australia to offer this kind of packaged option.

In other changes to the executive team, former AIA chief marketing officer Tim Tez has returned to the insurer in the newly created role of chief strategy officer for Australia and New Zealand, while Michael Chernov would become chief financial officer.

“Tim, Harry and Michael are all well known to the AIA family, and each of them has played an instrumental role in delivering the significant growth we have achieved over the last few years,” AIA Australia and New Zealand chief executive Damien Mu said in a statement.

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