TAL launches cancer intervention initiative

05-Dec-2017

By Sarah Kendell

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Life insurer TAL has launched a free early intervention initiative for consumers at risk of skin cancer in a bid to reduce the incidence of the disease, which is responsible for a significant proportion of the life insurer’s cancer claims numbers each year.

The pop up cancer detection clinic, known as the TAL SpotChecker, will tour popular seaside destinations over the summer in an effort to reach consumers who may be reluctant to undergo a detection test with their doctor.

With the life insurer’s research revealing 71 per cent of Australians had not been checked for skin cancer in the past 12 months despite it being one of the country’s most common cancers, TAL general manager of health services Sally Phillips said the initiative aimed to raise awareness of the importance of early detection.

“Cancer, including lung, breast and pancreatic cancers, is the most common reason TAL’s customers claimed in the 2016 financial year, so it is a big focus for our business,” she told financialobserver.

“TAL paid out $20,445,418 for skin cancer over this period, [which was] 5.65 per cent of cancer claims paid and 1.4 per cent of all TAL claims paid.”

The idea for the SpotChecker had emerged from the insurer’s company-wide innovation challenge, which encouraged TAL employees to put forward new ideas that they believed could enhance customer experience, Phillips said.

“This year’s innovation challenge saw 40 per cent of TAL’s people involved, with 220 ideas submitted across the business,” she said.

“Over an eight-week period, 12 ideas were shortlisted to test with customers and pitch to a judging panel. Four finalists were then chosen to have the chance to develop a prototype and the two winning teams received $100,000 to help bring their prototypes to life as a pilot with TAL customers over the next few months.”

Phillips said the insurer would continue to focus on preventative measures for insurance customers that looked at the full picture of the consumer’s financial and physical wellbeing.

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