AFA announces new CEO as Fox steps down

Former Zurich executive Philip Kewin will take over AFA chief executive role from Brad Fox.


By Daniel Paperny and Sarah Kendell

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Brad Fox has stepped down as chief executive of the Association of Financial Advisers (AFA) after four years at the helm.

Fox will be succeeded by former Zurich executive and ex-financial adviser Philip Kewin, with the handover taking place on 20 March.

During his time as chief executive, Fox led the AFA through a “contentious and demanding period”, overseeing the implementation of MySuper legislation in 2013 and the Future of Financial Advice reforms of 2014, as well as the life insurance framework and incoming professional educational standards regime for financial planners set to begin next year, the AFA said.

He was also responsible for setting the fellow chartered financial practitioner designation at a master’s degree level, renewing the AFA’s professional code and principles of practice and establishing its Genxt emerging adviser development program.

AFA national president Marc Bineham noted Fox’s achievements in advocacy and member development had greatly benefited AFA members and their clients.

“Brad has made an outstanding contribution to our profession and to the members of the AFA and we will be eternally grateful,” Bineham said.

Kewin called the role an “unbelievable privilege”.

“To represent an association that has collectively influenced, improved and changed the lives of so many Australians through sound financial advice is a great honour,” he said.

“I look forward to continuing to support AFA members in providing great advice to more Australians.”

The AFA said Fox would help Kewin transition into the role over the next two weeks and would continue to serve the association as a consultant on professional standards as the body looked to adapt to incoming legislation.

“We are now entering the next phase of implementing the professional standards legislation where our members will get the professional recognition they deserve,” Fox said.

“Now is the right time for me to hand the baton on to Phil.

“He can continue to lead this implementation for our members and for the AFA as a professional body over the next four to five-year period.”

Elsewhere, Pharos-owned dealer group Madison Financial Group announced it had appointed Annick Donat, a former head of licensee development at BT Financial Group, as its new chief executive.

Donat, who has over 25 years’ experience in financial services, including senior roles at MLC, Securitor and Godfrey Pembroke, told financialobserver she was excited to work with Madison’s “visionary advice community” and to help further shape the profession as a whole.

“For me, it’s the ability to demonstrate that great advice makes a difference to the lives of Australians and entrepreneurial small business is what keeps Australia running,” she said.

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