OneVue flags adviser platform transformation

New age adviser platform to be rolled out in 2015.


By Julie May

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OneVue will relaunch its adviser platform this year following its success in creating a next generation investment platform for retail and member organisations targeting self-directed investors.

Speaking to financialobserver, OneVue chief executive Connie Mckeage pointed to OneVue’s partnership with News Corp subsidiary and online investment publication the Eureka Report, for which it launched the brightday platform for subscribers late last year.

“We recognise that the market thought we’d stopped investing in our traditional platform, but we were actually creating a new wave of platform and now are applying those learnings to our adviser offering, which we will begin rolling out in the first half of this year,” Mckeage said.

She added it was not about shifting functions or making enhancements, but rather about changing the game.

The time for doing the “same old, same old” had passed, particularly as the bulk of superannuation contributions in the near future would be made by generations X and Y, she said.

Similarly, more advisers from those demographics were coming up in the industry and were looking for more nimble, bespoke solutions and service providers in an increasingly digital world, she said.

She said the major differences advisers would notice in the OneVue rollout were the look and feel, and the ability to do transactions, administration and reporting in a single place.

“Stock prices will be there, managed fund prices will be there, cash will be simplified, corporate actions will be ramped up, and down the track we will open the lines of communication between investment managers and financial planners,” she said.

Efficiency and automation were the key priorities, she said.

“We’ve always been close with our partners in the financial planning space and some of the best adviser enhancements have actually come from the advisers themselves,” she said.

She said two platforms would be consolidated into one for advisers, retail and member groups, in which different components and features would be turned off and on.

“It’s going to be a platform solution for the entire value chain – advisers right through to self-directed investors,” she said.

In April, OneVue reached out to industry super funds looking for a competitive advantage to preclude members leaving to establish self-managed super funds.

Mckeage said OneVue’s platform offering could be branded and customised for organisations that sought to engage members who wanted a greater say in how their investments were managed.

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